Awarded with the Laus trophy for the best corporate identity “as a summary of continued work”, great designers participated in the graphic image of Vinçon.

The logo has its origin in the one developed in 1972 by América Sánchez, who since then become responsible for maintaining the image often re-tweaking the bags with only subtle changes noticeable to the public.

The design of the bags was renewed twice every year. Mariscal, Pati Nuñez and América Sánchez, are some of the professionals who routinely transformed business ideas into images of the company.

In 1997, for the opening of the store in Madrid, a new version of the first Vinçon bag (1974), designed by América Sánchez, was made, and again Sánchez was the responsible for updating it. The reason for this reedition was a particular tribute to the design: “The example of this bag helps us explain why good design is timeless”.